plPOWER UP your promotional spending with TPM: fix the fundamentals! Webinar 09.04.2025
Date: 18 March 2025We would like to invite you to join our free English-language webinar “POWER UP your promotional spending with TPM: fix the fundamentals!” hosted by BPX S.A. During the online event, you enhance your knowledge of Trade Promotion Management (TPM) and gain practical insights on optimizing promotional spending.
Register for the webinar here.
When? April 9, 2025 (Wednesday), 16:00 CET
Agenda:
- Promotional Value – measure promotion success by revenue, loyalty, and brand impact, not just sales volume.
- Sales Volume Re-evaluation – focus on the long-term effects of promotions on regular sales.
- Sell-In vs Sell-Out – balance both sell-in and sell-out data to assess promotional effectiveness.
- Cannibalization – considering cannibalization when defining financial and volume objectives for promotions.
- Q&A Session.
Our expert, Marek Matan, RGM Functional Lead at BPX, will guide the online meeting and share insights on how TPM strategies can enhance promotional effectiveness.
At the end of the meeting, during the Q&A session, there will be an opportunity to ask questions.
See you soon, April 9, 2025 (Wednesday), 16:00 CET!
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