Free webinar

POWER UP your promotional spending with TPM: Automate the BORING

When?

2025-06-18

16:00 CET

Where?

Online
(Platforma Clickmeeting)

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We start in:

days

hours

minutes

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What will you learn during the webinar?

End Spreadsheet Nightmares: Learn how TPM automates complex pricing calculations, forecast aggregation, and what-if analysis across multiple accounts, products and scenarios.

→ Result: Faster decisions, fewer errors, and more strategic agility.

End Email Chain Madness: Discover how structured digital workflows eliminate endless email chains & unclear approval rules, while maintaining proper audit trails and compliance requirements.

→ Result: Focus shift from process management to strategic decision making.

Build Cross-functional Alignment: Understand how to utilize Single-Source of Truth to ensure your KAM’s promotional plan matches Finance’s version and management’s expectations every single time.

→ Result: Organisational clarity, no surprises, no miscommunication.

Institutionalize Best Practices: Learn how TPM allows you drive promotional excellence by incorporating into your workflow your lessons learned and desired behaviours. Promotional postevaluation? Using proven promotional mechanisms? Transform them from theory into daily practise.

→ Result: Organisation focused on whatever brings highest ROI.

Sales Leaders: Directors and Senior Sales Managers.
Finance & Operations Executives: CFOs, Finance Directors.
Strategic & Analytical Roles: Directors & Managers in departments such as RGM, SRM, FP&A, Digital Transformation, Analytics & Insights.
Most relevant industries: FMCG/Pharma/ Personal Healthcare/ Footwear/ Apparel/ Kids&Toys.

Perfect for CPG manufacturers with significant promotional spending complexity! Don’t miss the chance to automate your promotional operations! Join us on the journey to eliminate tedious tasks and focus on strategic growth with TPM.

Speakers

Meet the expert who will speak at the webinar

Marek Matan is an experienced professional with a strong background in commercial finance, revenue optimization and digital business transformation, within the FMCG industry. Currently working as a Functional Lead at BPX, he supports leading FMCG companies in enhancing their business strategies through digital innovation.
Previously, Marek held leadership roles at BAT, where he was the Head of Finance for the Baltics region (Lithuania, Latvia & Estonia), driving industry transformation and overseeing both commercial and corporate business activities. At Procter & Gamble, he was the Commercial Finance Manager for market strategy and planning, working with key FMCG brands like Gillette and Oral-B across Central Europe. With deep expertise in financial modeling, pricing strategy, and forecasting, Marek has successfully partnered with clients & their multifunctional teams to drive growth and successfully transform the business using best-in-class solutions available on the market. He brings valuable insights to the table, particularly in leveraging digital solutions to optimize business processes and revenue generation.

Marek Matan
Functional Implementation Lead | ex. Head of Finance in FMCG marek.matan@bpx.pl
With over 35 years of multifaceted experience spanning business development, sales management, project leadership, and talent acquisition, Tomek Majka has consistently driven growth and innovation across the FMCG, finance, and gaming industries. Currently serving as the Business Development Director at BPX, he specializes in implementing Trade Promotion Management (TPM) solutions, optimizing promotional spending, and enhancing cross-functional alignment to deliver measurable ROI improvements.
Tomek’s leadership is characterized by his ability to navigate complex market dynamics, foster cross-departmental collaboration, and lead digital transformation initiatives. His strategic foresight and adaptability have been instrumental in steering organizations through various economic cycles, ensuring sustained growth and resilience.
Beyond his professional endeavors, Tomek is an advocate for continuous learning and personal development, often sharing insights on industry trends and leadership through webinars and thought leadership articles.

Tomasz Majka
Business Development Director | Strategic Leader in Sales, Project Management & Talent Acquisition tomasz.majka@bpx.pl

Agenda

Eliminate spreadsheet chaos with smarter calculations, forecast aggregation, and what-if analysis.
Replace email chains with structured workflows and clear audit trails.
Ensure KAMs, Finance, and Management work from a Single Source of Truth.
Turn promotional insights into repeatable, ROI-driven actions.
Q&A session.

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