Your organization spends millions on trade promotions every year. Do you know which ones are worth it?
For most commercial and RGM teams, the honest answer is: not really. Post-event analysis arrives weeks after the promotion ends. Uplift calculations are done in spreadsheets, with assumptions that differ by market, brand, or analyst. The link between promotional execution and RGM strategy exists on paper - but breaks down in practice.
The result is a trade investment portfolio that grows by inertia rather than by design - where the same promotions repeat year after year because nobody has reliable data to challenge them.
TPM gives Commercial and RGM teams the data, guardrails, and analytical depth to make promotional investment decisions with confidence - and to connect every promotion back to revenue growth strategy.
Value Creation Focus
A modern TPM solution delivers measurable financial impact. Companies typically see:
- 3-8% uplift in net revenue or margin through optimized promo mix and mechanics
- 5-15% reduction in promo overspend thanks to transparent planning and validation
- Significant reduction in revenue leakage through automated guardrails and approval flows
- Better ROI modelling, enabling the organization to shift investment from low-performing to high-impact activities
With full visibility from plan to settlement, TPM becomes a direct driver of profitable growth.
Cost Avoidance & Control
Without a structured TPM process, organizations lose money through manual errors, duplicated spending, and uncontrolled discounting.
A TPM system:
- Reduces costly mistakes in spreadsheets
- Prevents unapproved promotions and off-invoice leakage
- Ensures full accrual accuracy and better match between planned vs. executed spend
- Eliminates promo duplication, double dipping, and incorrect customer rates
FMCG companies typically recover millions annually simply by eliminating operational inefficiencies and financial leakage.
With full visibility from plan to settlement, TPM becomes a direct driver of profitable growth.
RGM STRATEGY ALIGNMENT
TPM connects promotional execution to broader RGM strategy. With reliable data and scenario simulations, organizations can:
- Prioritize promotions that support pack-price strategy
- Reduce deep discounting while maintaining volume & distribution
- Improve mix, driving better NSV and GM uplift
- Ensure that every promo aligns with corporate ROI thresholds
This turns promotions from a cost center into a strategic growth lever.
INSIGHTS FOR RGM
Thanks to integrated POS, shipment, and financial data, post-event analysis delivers:
- Incremental uplift calculations
- Elasticity insights
- Customer/channel performance trends
- Profitability analysis down to SKU–week–customer
AUTOMATED POST-EVENT ANALYSIS (PEA)
The system automatically compares:
- Planned vs. actual volumes
- Spend vs. accruals
- ROI vs. targets
- Baseline vs. incremental uplift
This gives the business a real understanding of promotional effectiveness.
Explore related TPM Capabilities
Custom TPM Applications & Analytics
TPM Platform Implementation
Why BPX connects TPM to RGM strategy
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